A strong dentist marketing strategy can help practices attract new patients, build a more vibrant online presence, and grow their bottom line. Gone are the days when dental offices could rely on purchasing a yellow page listing to get their phones ringing—patients now do a majority of their research online before choosing a provider, making it essential for dentists to focus on digital and social media marketing.Find More Information

In addition to a robust website and active social media pages, the best dentist marketing campaigns are built around the customer experience. From appointment reminders to patient surveys, the goal is to deliver value for your customers and ensure that they’re satisfied. Streamlining this process by using software that brings all your patient communication onto one platform like Weave makes it easy to optimize your marketing efforts.

The Importance of Local SEO in Dentist Marketing

Patient reviews, testimonials, and case studies are an excellent way to showcase the quality of your services and help potential patients feel confident in booking their next visit. Incorporating videos in your marketing is even more effective, as people are much more likely to engage with content that is both visual and personal. Remember to always adhere to HIPAA regulations and obtain written consent before featuring any patient photos, videos, or information on your website or in your paid advertising.

Developing a strong network of local healthcare professionals is another great dentist marketing tactic. By building relationships with doctors that can refer patients to your practice, you’re able to gain a competitive advantage over other dental offices in the area.