먹튀 events are one of the last vestiges of media that were crafted to be consumed live in the moment. The live nature of these events, coupled with the flywheel effect of excitement and fandom, create a unique opportunity for brands to connect with fans in a real and meaningful way.
As a result, live sports remain a cornerstone of many streaming services’ content lineups. They’re incredibly popular with viewers, providing high engagement and driving subscriber growth. They also often feature supplemental content such as pre-game shows and highlight clips, which can extend the viewing experience beyond a single game.
How to Watch Live Sports with Friends and Family Remotely
Streaming platforms are also investing heavily in exclusive sports content. For example, AppleTV+ secured rights to NFL and MLS games in 2022 and is reportedly close to a $1billion deal with FIFA to broadcast the new Club World Cup. These exclusive deals help to position streaming services as “must-have” for sports fans and boost their ad revenue potential.
As more consumers cut their cable TV subscriptions, focusing on direct-to-consumer (DTC) offerings is key for sports leagues and broadcasters. For example, NBCUniversal’s Peacock will offer a live streaming service of the 2020 Olympic games that’s separate from its traditional TV channels. This new, premium offering could boost sports viewership among millennials and Gen Z, while also boosting advertising revenues for NBC.